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Quality Over Quantity

bringinggroomerspics0821-002Here’s a topic that is very near and dear to my heart. Probably the most important topic I will touch base on. It is Quality over Quantity. Now I’m sure we have all heard this saying dozens of times, and think, sure, yeah yeah, quality over quantity, but let me tell you why it is so important in the dog grooming world.

Dog groomers have the potential to make a decent amount of money, however dogs are NOT dollar signs. They are living, breathing, feeling creatures with so much love to give. I have seen way to many people in my time blow through grooming just looking at the monetary value of it. I know when I first started grooming, I was so excited the amount of money I was making, however, I was stressed out and not happy with my work or my interactions with my dogs. The more I focused on the actual quality of my grooms, and the actual experiences my dogs had with me, the better groomer I became, the happier I was, and I started getting more request dogs, with pet parents who valued what I did.

When pet parents come to a groomer, they are entrusting the groomer with their dogs safety, happiness, and general well being. Focusing on doing more dogs and making more money will stress out the groomer, cause corners to be cut, and stress out the dog. It also leads potential for the dog to receive an injury because the groomer has to work quicker in order to get the amount of dogs done. I’ve actually had a head manager explain doing more dogs like going 120mph on the freeway. The faster you are, the more focused you are. Dogs are not cars, tables are not freeways, and there is a greater risk for an accident with a deadlier impact when you are going at that rate with cars and dogs, just to be clear.

doodlecut0814-001Now, not every groomer is busting out dogs left and right because they want to make more money, some are stuck in corporate environments, or corporate mentality environments where the people in charge only think about the bottom line, and yet know absolutely nothing about grooming. They just see numbers, and don’t see the work put into the service, or what it takes physically and mentally to be a groomer. They think it is just a dog, and it is just this or just that. Groomers will tell you that is not the case. Groomers that can groom 10 to 12 dogs a day in a 6 to 8 hour period, are not doing it well. They have to cut corners, which essentially cuts quality. You want to make sure the pet parent is getting what they are paying for and are going to be satisfied. Obviously not every pet parent is going to be satisfied, but you get the generalized point I am trying to make.

On the other side of this, are pet parents rushing groomers to finish their dogs. It can take anywhere for 2 to 5 hours for grooming, depending on the dog, the type of haircut, and what the groomers day is like.  If you are a pet parent, just like I talked about in the Grooming: What It Entrails & How To Make A Proper Appointment post, you need to make sure your groomer has adequate time to perform the services you are requesting. Unfortunately, groomers can have the problem where someone else is controlling the booking of their schedule, and don’t understand how to properly book appointments. When you have dogs inappropriately booked, it causes other dogs appointments to be pushed around, then it adds stress to the groomers day. Adding that stress, where the groomer feels rushed, lowers the quality of the groom.

Then you have the total opposite side of the spectrum, where there are groomers who only want to groom 2 dogs a day in an 8 hour period, everyday, but they are not show grooms. They don’t work on their techniques, or perfecting their groom, they just don’t want to groom, which is extremely unfortunate. Those type of groomers should not be groomers, they are not passionate about their work and do not care about the quality of their grooms. Unfortunately, I have worked with quite a few of these types of “groomers” as well.  On a quick side not, I can also promise you that groomers do not want the dogs they are grooming at their facility longer than necessary.  It does not give a groomer joy to have a dog sitting in a kennel for over 4 hours.

At the end of the day, your name goes out on that groom. That is your artwork you are sending off into the world. I know, when my pet parents leave, and someone asks who groomed their dog, I want to make sure they can proudly say my name. I want them to be satisfied, I want them to be happy. I love what I do, and I try to showcase that in every haircut. Having that passion, having that drive for grooming, you understand why quality over quantity is so important. Till next time!